Trust is not an abstract or poorly defined concept in Sambo. Rather, trust is used as a precise management tool due to its economic effectiveness and rationality. We will enrich our client's lives and vecome a trustworth partner. Wewill help build a sound business structure, and will accomplish the projects earring trust by transparency in our management. We will raise the competitive strength of the project by sincere mutual communication and dedicated staff.

We will not seek weaknesses in our competitiors or temporary gains, instead we will accept assessment from our clients, business and the society by developing the internal values and primary competitive strengths. Without customer satisfaction, business cannot survive; we accpt absolute, not relative, assessment of our efforts to strengthen the primary competitiveness of the services and deliverables we offer our clients. We will omit competitions which does not benefit the client, and apply only clean marketing and trustworth management. We will ally with the best domestic and overseas partners in each fields to discover projects in the age of primary convergence; we take our technical capacity overseas for active business promotion; and we will do our best to maximize business value.

Competition in the 21st century is with software, not hardware, and the importance of core talent grows. Core talent is the display of creativity. To excel in customer satisfaction, we will carry out "talent-nurturing management" using diverse programs, encompassing identification of talent, systematic internal training, and domestic and overseas touring. We will reflect the creative ideas of our staff in our management practives; we will reward efforts and dedication to work; we will establish a business culture based on fail assessment and compensation to promote voluntary motivation. We will build a non-discriminatory, open business culture, and recruit top talent to ensure our competitive business strength.