The world is now becoming a fast paced and highly competitive market place pursuing innovation and modernization. In order to meet the market demand and become major part of the history of the engineering service industry, Sambo's engineers have overcome the obstacles with dedicated hearts. In the early stage of foundation, Sambo selected and focused on specific design markets in order to overcome poor business surrounding, Sambo heavily focused on Private Participation in Infrastructure (PPI) project designs and competitive designs in an effort to gain core competency. 3H compaign(Hand, Head & Heart) has been applied in the process of project performance. Consequently, Sambo has distinguished itself from its competitors and has become what it is today. Shortly after the company was founded, Sambo went through IMF era of IT industry. Sambo successfully overcame the economic crisis and the changing business environment. SAMBO is generating its revenues from both stabilized and risky project operations in order to have a balanced and synergistic business portfolio. SAMBO continuously strives for developing new technology through the research activity at Research and Development Institute, involvement in academic societies, and technical coalition with foreign companies. Eventually, SAMBO will live out its dream of leading the international market with advanced technology knowhow.